Carlsbad, CA (October 1, 2024) –ALT Sports Data, Inc., the San Diego-based leader in trading and consumer data for action, alternative and emerging sports has announced an official partnership with Abelson Info. This partnership allows sportsbook operators within Abelson’s network to seamlessly access ALT Sports Data’s official pre-match and live odds markets for globally popular sports that include World Surf League, Street League Skateboarding, Bare Knuckle Fighting Championships, NHRA Drag Racing and Formula Drift, amongst others.
With integration now complete, Abelson customers have immediate access to the most comprehensive and exclusive alternative sports data rights portfolio in the industry. ALT Sports Data utilizes proprietary pricing software and data overseen by a dedicated trading team. In addition, the data service is boosted by an affiliate and media platform, to engage a massive global fanbase that today has over 74M social followers.
“Our collaboration with Abelson significantly increases our reach within the sportsbook ecosystem, bringing our unique data to more operators with minimal friction,” said Joe Dunnigan, Founder and CEO of ALT Sports Data. "This partnership enhances how fans interact with the sports they love through real-time data and proprietary betting markets.”
Abelson Odds COO, Jeevan Jeyaratnam says “Abelson are delighted to be partnering with ALT Sports Data. With an ever-growing suite of emerging and alternative sports, ALT Sports Data have plenty to offer sportsbooks and we’re confident we can help the business grow. An integration with Abelson is now able to offer so much more than Football Player Markets”
ABOUT ALT SPORTS DATA
ALT Sports Data is bringing the next wave of consumers to sports betting. By empowering alternative sports leagues to participate in legal live sports betting, we enable them to activate, monetize and retain fans, while giving the world greater access to the sports they truly love.
Our official and exclusive league data rights power our proprietary trading platform. Leveraging advanced data models and market insights, we provide real-time odds and pricing for the largest sportsbook operators in the world.
Further, our demand generation engine boasts exclusive access to 75+ million fans and followers, rivaling the world’s largest sports properties in reach and engagement. By partnering with the leagues to access these, we efficiently drive customer demand for sports book operators in a way that no other data provider can. We further accelerate engagement via our owned media channel, NXTbets.com, to inform, entertain and engage audiences around betting on these sports.
For more information on ALT Sports Data, please visit altsportsdata.com or email connect@altsportsdata.com.
ABOUT ABELSON INFO
Abelson Info (www.abelsoninfo.com) was established in 2003 to supply the bookmaking industry with the crucial sports data it required as the online betting industry began to boom. The business has since grown and evolved to accommodate the ever-changing requirements of the industry. Part of that expansion has seen the creation of the Abelson Odds division, from which the highly successful Goalscorer Pricing & Settlement (GPS) service has evolved. The business now supplies data and technical services to the majority of the top tier bookmakers and platform providers, along with many of the biggest media corporations and development firms across the world.
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