March 12, 2025 (Carlsbad, CA) — ALT Sports Data, the leader in providing comprehensive sports betting data engagement solutions for alternative and emerging sports, is proud to announce a global partnership with bet365, one of the world's leading online gambling companies. This collaboration aims to bring innovative sports betting experiences to a broader audience by leveraging ALT Sports Data’s official sports partnerships and bet365's extensive reach and market expertise.
Through this partnership, bet365 will leverage ALT Sports Data’s official data analytics, real-time information and unique fan access across their growing portfolio of premier sports properties. This initiative will provide bet365 with access to a wide range of new betting opportunities and audiences, driven by the most accurate and detailed data available.
Catalyzing the Next Generation of Sports Bettors
As the sports betting industry expands, there is a growing demand for fresh and unique betting opportunities that appeal to a broader audience. ALT Sports Data excels in delivering critical insights for sports that have traditionally been underrepresented in betting markets. By partnering with bet365, this collaboration aims to not only diversify the sports covered but also to drive engagement from new and differentiated bettors who are eager for engaging and different betting options.
"We are thrilled to collaborate with bet365, a true global leader in sports betting," said Joe Dunnigan, Founder/ CEO of ALT Sports Data. "This partnership marks a significant step in our mission to bring alternative sports into the mainstream. By providing data that drives new and differentiated sports bettors, we are creating a dynamic betting environment that will appeal to a wider range of sports fans."
Enhancing the Betting Experience for a New Audience
For bet365, this partnership represents a strategic move to diversify its offerings and further enhance its position as a market leader. By incorporating ALT Sports Data's innovative data solutions, bet365 will be able to offer more customized and engaging betting markets, attracting not only existing users but also new and differentiated bettors who make up the 1B+ global fans of the alternative sports audience.
“ALT Sports Data provides us with access to an exclusive audience with advanced insights, and we are excited to partner with an industry leader, “said a bet365 spokesperson. “We look forward to integrating new developments as we continue to create the best player experience for our customers.”
About bet365
At bet365, we don’t do ordinary.
The original pioneers of In-Play betting, our world-class proprietary product now extends to 96 sports and over 1,000,000 live streams to 100 million customers worldwide.
Our global brand is powered by more than 7000 employees with offices in the UK, USA, Gibraltar, Malta, Australia, Colombia, Brazil, and Bulgaria.
Cultural and linguistic zones from over 150 global territories are serviced using geo-specific content and 21 different languages to enhance the customer experience, which is further improved through the offering of 26 different deposit currencies and 50 payment methods.
bet365 is committed to Safer Gambling. We promote gambling as an enjoyable leisure activity and we believe that gambling can only remain this way if you stay in control and gamble responsibly. However, we know that for some people gambling can stop being a harmless leisure activity and become a problem.
bet365 has a range of useful tools to help customers stay in control of their gambling that can be found at https://responsiblegaming.nj.bet365.com/us
GAMBLING PROBLEM? CALL OR TEXT 1-800-GAMBLER (AZ, CO, IN, KY, LA, NC, NJ, OH, PA, VA) or 1-800-BETS OFF (IA). 21+ only (18+ in KY). Must be present in AZ/CO/IA/IN/KY/LA (select parishes)/NC/NJ/OH/PA/VA.
Contact
Brentan Debysingh: Brentan.Debysingh@bet365.com
ABOUT ALT SPORTS DATA
ALT Sports Data is bringing the next wave of consumers to sports betting. By empowering alternative sports leagues to participate in legal live sports betting, ALT Sports Data enables their partners to activate, monetize and retain fans, while giving the world greater access to the sports they truly love.
Their official and exclusive league data rights power [PRTL], their proprietary trading platform. Leveraging advanced data models and market insights, ALT Sports Data provides real-time odds and pricing for the largest sportsbook operators in the world.
Further, their demand generation engine boasts exclusive access to 175+ million fans and followers, rivaling the world’s largest sports properties in reach and engagement. By partnering with the leagues to access these, they efficiently drive customer demand for sports book operators in a way that no other data provider can. ALT Sports Data further accelerates engagement via their owned media channel, NXTbets.com, to inform, entertain and engage audiences around betting on these sports.
For more information on ALT Sports Data, please visit altsportsdata.com or email connect@altsportsdata.com.